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94.5 K-Wine Contacts

Call us at 707-462-0945 Our business office is open 9-5 Monday - Friday

Need to talk about advertising? Contact our Sales Manager

Need to ask a question about billing? Contact our Billing Department

Want to ask about a song that was played? Contact our Music Director

Have a question about a news story? Contact our News Director

Questions about local events? Contact our Community Events Director

Lose or find a pet? Contact our Petwatch

Looking for job opportunities? Check out our employment page

Want to drop us a line in regular mail?

Our mailing address is: P.O. Box 1056 Ukiah, CA 95482

Our Physical Address is 1100 Hastings Road Suite B Ukiah, CA 95482

We ask that all packages larger than a standard envelope be directed to our physical address. Thank you!


A listing of local events in Lake and Mendocino Counties provided by Kwine and Max radios.  Information provided by our listeners.


Live, local and relevant to the Lake and Mendocino Counties lifestyle.


Local non profits sharing their events.  Calendar provided by Kwine and Max radios.  Information provided by our listeners!



Why Advertise with 94.5 K-wine?

94.5 K-Wine has been the sound of Lake and Mendocino Counties for over 30 years! From our humble beginnings, we have presented our listeners with the best of this area's broadcasting with local news, sports, entertainment and community events. We are everywhere you are.. and everywhere you want your business to be!

K-WINE is "Pop Contemporary Hit Radio”, still popularly known to the public as "Top 40”, has seen it’s audience market share increase steadily since 2005.


CONTEMPORARY HITS RADIO is the most successful format in America. It combines contemporary currents and re-currents with compatible classic hot rock hits tailored to the active adult listener. The format has a high music rotation speed and a focused adult library featuring the best testing songs from the 90’s and today, with a few testing favorites from the 80’s. Contemporary does not include urban rap or heavy metal, but will play highly testing hip hop dance and alternative songs and more currents than a mainstream adult contemporary.

Sample artists:
Daughtery, Mariah Carey, Ace of Base, Kelly Clarkson, Gin Blossoms, Black Eyed Peas, Maroon 5, Train, Justin and Britney, Lady Antebellum , Lady Gaga, Beyounce, etc.

The format is designed to reach 18-44 year old active adult radio listeners with a core audience of 18-39. The appeal is largely female, with a 65/35 female/male ratio. Median listener age is around 31.

This format delivers the wide spectrum active audience that is out spending their money on everything from furniture to fast food. Historically this format is the most successful for the majority of advertisers. It’s the one you grew up on…unless you like country!!!

Try it You’ll Love It!!!!!!!!!

K-WINE’S signal covers a huge area; all of Mendocino and Lake Counties, Southern Humboldt and Northern Sonoma (See Coverage Map)

In addition to our successful Music Format, K-WINE feature the most trusted Live, local news department in the Market including Live, Local Sports. K-WINE’S Air Personalities are the only Local and Live Jocks. Our Live On-Air contests keep us interacting with listeners and we design and produce custom contests for individual advertisers.

For more information about how radio advertising is the best advertising medium for your money, click on the links below. And when you have decided to advertise with the best, send us an email or give us a call at 707-462-0945!